The Drury Advisors Holistic Health Check is a comprehensive assessment of your go-to-market strategy at the highest level. The focus is on four critical success drivers to optimize your revenue generation efforts:
What problem(s) do you solve? This sounds simple, but many companies are reviewing the core value that they deliver and the problems they solve for their customers. New financial constraints demand clarity on the impact of not addressing these business issues and why a buyer cares.
Why you? What is your unique value in solving these problems? Is it compelling and clearly differentiated from other options in the market? Does your brand and competitive position reflect this core value proposition?
Where do you hunt? What are your target market segments and buying centers, and where do you have the best opportunity to win? Are Marketing and Sales investments 100% focused on these targets, with shared success metrics?
Are you organized to succeed? Are your routes to market and sales channels fully aligned to the target market segments? Are Marketing, Sales, Customer Success and shared Revenue Ops and Enablement teams synchronized and collaborating to achieve the strategic objectives in your plan?